Create Good Word of Mouth by Learning From Your Customers

There's a find balance a business owner needs to strike when conducting business directly with customers; they need to be professional and on top of their game, yet they need to be open to new ideas and adapt to their customers needs.

When starting this post, I wanted to call it "Your Customer is Your Teacher," but I felt that that title wasn't quite accurate. Rather, while you should definitely look to your customer for lessons, you should do it without presenting yourself like a student. In other words, you need to learn from them every transaction, but maintain your status as an experienced professional.

This is the fine balance you face when dealing with customers as a business owner. They want you to be professional, yet they also don't want to deal with someone who isn't willing to adapt to their needs.

This is why learning from your customers is imperative.

One of the benefits of doing this is creating good word of mouth for your products, service, or brand.

By positioning yourself as a professional open to suggestion, you'll be able to adapt to your customer's needs and in turn provide them with a more satisfying experience or end result. When you deliver a satisfying experience for your customers, they're more likely to tell their friends.

Learning from your customers doesn't mean taking a seat and listening to them tell you how to do your job, but rather listening to their ideas, concerns, or problems, and addressing them with an open mind -- in other words, it means you're open to providing a better experience.

Be open to learning from your customers while maintaining a professional demeanor and you'll find yourself creating excellent word of mouth for your company and in turn you'll enjoy more business.