Whether it's due to the distracting nature of the web, the lack of formula this new medium presents, or the sheer noise of advertising - business owners can lose a lot of potential business if they're not careful.
Consider the following 5 ideas your golden keys to article marketing online.
1. Content is King - Write for readers, not search engines. The better the quality of your content the better the quality of your results. Article marketing is about sharing content in exchange for either exposure, a link back to your site, or both, so be sure you're providing nothing short of your best work - you don't want to make the wrong impression right from the start.
2. Keyword Research - Remember to do your research using the Google Keyword Tool. Writing keyword-rich content can mean the difference between hundred or even thousands of readers. It's helpful to compare it to golf - it's not about how far you hit the ball, it's how accurate you are. Similarly, it's not about how much content, but rather the relevancy to the readers.
3. Anchor Text - Like keyword research, anchor text plays a major role in the relevancy of your content (or accuracy of your golf swing). The idea behind anchor texting is association - the words you use to link to one of your articles, sites, etc., is seen by the search engines, and plays a part in the assessment its relevance. For example, were this an article submitted to an article directory, I might mention that I write an Online Marketing Blog. If I weren't paying attention to anchor text, I might just mention that I run an online marketing blog and provide a link to it using something like "click here."
4. Keyword Density - This is part of the reason why you researched those relevant keywords. The keyword density of your content is important because it reveals how relevant your content is to the web search inquiry. For example, if you were to Google "How to Attract Consumers," you'll notice that many of the top results feature the phrase "how to attract consumers" several times throughout the content. It's both an art and a science when it comes to balancing the keyword density of your content - it's much like composing a picture or painting in the way that it requires balance. If you load your content with keyword, therefore creating thick density, the search engines will most likely discount your site or article as spam. On the other hand, if your keyword density is too light, the search engines might read your content as irrelevant. I think the key here is not to worry about it so much and just write naturally. The search engines grow smarter every day thanks to the brilliant engineering minds creating the engine's algortithm (the way a spider reads web content).
5. SIG - This is the all important section for web publishers rolling out their own online marketing campaign. Short for signature, the SIG sections usually enables web publishers to write a short bio or about section, include a picture, their name, and of course, the link back to their site. Think of it as the article director's payment to the publisher providing the content in exchange for the link. Submit enough articles and a web publisher can effectively brand themselves as an athority in their field, reach more readers through the article directory's network, and even gain additional links from people itnerested in linking to your site.
Overall, there are many ways to optimize and go about article marketing online, but by following these simple tips, you'll be able to maximize the potential to be found by the search engines, rank well due to the relevance of your contnet, and gain the links, business, of other goals reached by your online marketing campaign.
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