Content is the New Currency

The web has definiely changed over the last few years - for one, web 2.0 has enabled millions of users to create their own content and share it with the world using free web-based software, such as Blogger (this blog), WordPress, and even Myspace. The boom of 2.0 opened up a new world for business owners, artists, entertainers, and everyone inbetween - it enabled us to voice our opinions.

Original content created by normal people - not web masters - had taken over, and in turn, the community took over the internet.

Fast forward a few years and we now realize that content is the new currency of the realm. Whereas marketing budgets and advertising used to be implemented to reach the eyes of potential customers, content has since taken over - the part ... it's free.

One of the most attractive draws to content (from a business owner or web marketer's point of view at least) is that it's free to create. Unlike advertising, content won't cost you a dime to create - web pubishers merely need to spend their time creating it. For those reasons, content is the new currency.

If you're starting a business, consider content when putting together you're business plan. Remember that unlike advertising - whereas an entire team might be needed to create graphicn advertising, content creation will only require a writer. If you're pressed for the penny, you could even write your own content (depending on your writing skills) - in fact, that's what web 2.0 is really all about, so its encoruaged. Customers want to hear from the business owner directly - indulge them!

Not only is content here to stay - content is the new currency of the realm! if you're stuck on what to write about, consider the following post over at Dapeem.com's blog:

Top 15 Reasons Why Business Owners Blog - a nice overview of the positive aspects to blogging as a business owner.

6 better Blog post Ideas for any Small Business - basic list of ways business owners can connect with their potential customers.